About
Bodin was born from a fundamental realization: Carl Jung’s cognitive functions weren’t just abstract theories—they were a blueprint for understanding everything. The way we think, the way we interact, and even the systems around us all operate on structured patterns of cognition.
What began as curiosity quickly turned into a deeper exploration. For three years, we deconstructed our own experiences, uncovering how friction in our thoughts, struggles, and strengths aligned with Jung’s insights. But as we studied further, we saw the flaws in existing systems. The models we had relied on—like MBTI—were rigid, oversimplified, and failed to capture the fluid nature of cognition. People were forced into categories based on arbitrary percentages. A person who is 51% Thinking and 49% Feeling is called a "Thinker," but in reality, they exist in a nuanced space in between.
Bodin reimagines personality theory by breaking free from binary labels and introducing middle-ground functions—Measured, Pragmatic, and Dynamic. These functions recognize that cognition exists on a spectrum, allowing people to understand themselves without being boxed in.
Everything Starts With a Person
At the core of Bodin’s philosophy is a simple truth: everything in the world started as an idea in someone’s mind.
- A country begins with a leader—someone with a vision that shapes a nation’s identity.
- A company starts with an innovator—someone who sees what others don’t and builds something new.
- A product, a philosophy, even a cultural movement—it all originates from a single individual’s cognition.
Apple, for example, didn’t emerge out of nowhere. It started with Steve Jobs and Steve Wozniak—two people whose personalities, strengths, and cognitive tendencies were embedded into everything they created. Today, Apple is a global entity, yet its DNA still reflects the structured vision of its founders. Tesla carries the imprint of Elon Musk’s cognitive style, just as Disney still echoes the imagination of Walt Disney decades after his passing.
The same applies to entire nations. Lee Kuan Yew’s vision for Singapore—a disciplined, pragmatic, and forward-thinking society—became the country’s cognitive foundation. His structured, efficiency-driven approach shaped Singapore’s policies, infrastructure, and culture, leaving a cognitive footprint that remains deeply ingrained in the nation even today.
Beyond Personality: Cognition Shapes Everything
Traditional systems focus on defining individuals. But what if cognition isn’t just personal? What if it’s the foundation of how everything operates?
This is where Cognography comes in.
Cognography is a revolutionary way of mapping reality—not based on nationality, politics, or external categories, but on the way entities think. Just as individuals have cognitive structures, so do entire nations, institutions, brands, and even the tools we use every day. Everything has an underlying cognitive signature, a way of perceiving and interacting with the world.
- A news organization isn’t just “left” or “right”—it has a cognitive style that influences how it presents information.
- A corporation doesn’t just sell a product—it operates with a certain cognitive framework that dictates how it engages with the world.
- A country isn’t just a collection of people—it has a structured way of thinking that shapes its policies, culture, and interactions.
Breaking Free from Outdated Systems
For too long, we’ve relied on external systems to tell us who we are. Personality tests, ideological labels, even education itself—many of these frameworks are designed to simplify, categorize, and, in some cases, indoctrinate. But the truth of who we are—and the truth of what we see around us—can no longer come from passive consumption.
Bodin offers a new way forward. Instead of accepting prepackaged identities or relying on secondhand narratives, Cognography allows us to analyze cognition directly. It reveals the actual mechanics of how people, institutions, and even entire societies function.
The Future of Cognition
Bodin is not just a personality test. It is the beginning of a larger framework—one that challenges outdated ways of thinking and provides a new structure for understanding reality itself.
In a world where conventional systems are breaking down, the ability to map cognition is the next evolution in how we interact with the world. Whether applied to personal growth, business strategy, politics, or culture, Cognography gives us a precise, objective way of seeing the truth—not just about ourselves, but about everything around us.
This isn’t speculation. This isn’t theory. This is the next step in understanding human cognition.